Campaign performance
Top 5 campaigns by leads generated
| Campaign | Channel | Spend | Clicks | Leads | Cost per lead |
|---|---|---|---|---|---|
| Summer launch – Search | Google Ads | $9,800 | 6,200 | 310 | $31.61 |
| Retargeting – Meta | Meta | $7,400 | 5,900 | 265 | $27.92 |
| Brand search | Google Ads | $6,200 | 4,800 | 248 | $25.00 |
| Newsletter reactivation | $1,900 | 2,700 | 152 | $12.50 | |
| UGC creators – TikTok | TikTok | $4,200 | 3,400 | 96 | $43.75 |